Keys to usability in retail e-commerce: A systematic review of the literature
Identifiers
URI: http://hdl.handle.net/20.500.12020/1400ISSN: 2659-3270
DOI: https://doi.org/10.3232/UBR.2024.V21.N1.17
Date
2024Document type
articleÁrea/s de conocimiento
Ciencias Económicas y EmpresarialesAbstract
This study made a systematic review of the literature using the PICOC methodology. The results
related to methods, tools, criteria, development and purchasing stages involved in the evaluation of
website usability are described. It was demonstrated that usability and user experience studies in
websites have become more popular in the last ten years.





