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Sports television programmes and their relationship with the social audience on Twitter in Spain
dc.contributor.author | Gallardo-Camacho, Jorge | |
dc.contributor.author | Lavín de las Heras, Eva | |
dc.contributor.author | Fernández-García, Paula | |
dc.date.accessioned | 2018-04-30T16:40:08Z | |
dc.date.available | 2018-04-30T16:40:08Z | |
dc.date.issued | 2016 | |
dc.identifier.citation | J Gallardo-Camacho, E Lavín, P Fernández-García (2016): “Sports television programmes and their relationship with the social audience on Twitter in Spain”. Revista Latina de Comunicación Social, 71, pp. 272 to 286. http://www.revistalatinacs.org/071/paper/1095/15en.html DOI: 10.4185/RLCS-2016-1095en | es |
dc.identifier.issn | 1138-5820 | |
dc.identifier.uri | http://hdl.handle.net/20.500.12020/674 | |
dc.description.abstract | This study presents an analysis of the relationship between viewers of sports TV programmes and Twitter users in Spain. Methods: The research is based on a quantitative method that involves the analysis of a sample of 150 TV programmes that made it to the top five most-discussed TV programmes of the day in Twitter (during a month). Together, these programmes attracted a total of 1,838,056 Twitter users. The quantitative comparative analysis and the Pearson’s correlation coefficient were used to test three research hypotheses. Results and conclusions: Sports TV programmes are discussed by 34.8% of the sample of Twitter users: the sports TV programmes that are the most popular on Twitter are not the most watched on traditional TV; the percentage of interaction on Twitter around sports TV programmes is still very low in quantitative terms in comparison to these programmes’ TV viewers. | es |
dc.language.iso | en | es |
dc.publisher | Universidad de La Laguna | es |
dc.rights | Attribution-NonCommercial-NoDerivatives 4.0 Internacional | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.title | Sports television programmes and their relationship with the social audience on Twitter in Spain | es |
dc.type | article | es |
dc.identifier.doi | 10.4185/RLCS-2016-1095en | |
dc.issue.number | 71 | es |
dc.journal.title | Revista Latina de Comunicación Social | es |
dc.page.initial | 272 | es |
dc.page.final | 286 | es |
dc.rights.accessRights | openAccess | es |
dc.subject.area | Ciencias de la Actividad Física y del Deporte | es |
dc.subject.area | Ciencias de la Comunicación | es |
dc.subject.keyword | es | |
dc.subject.keyword | Television | es |
dc.subject.keyword | Social audience | es |
dc.subject.keyword | Share | es |
dc.subject.keyword | Sports programmes | es |
dc.subject.keyword | Interactivity | es |
dc.subject.unesco | 5910.02 Medios de Comunicación de Masas | es |
dc.subject.unesco | 2411.06 Fisiología del Ejercicio | es |