Sports television programmes and their relationship with the social audience on Twitter in Spain
Identifiers
URI: http://hdl.handle.net/20.500.12020/674ISSN: 1138-5820
DOI: 10.4185/RLCS-2016-1095en
Date
2016Document type
articleAbstract
This study presents an analysis of the relationship between viewers of sports TV programmes and Twitter users in Spain. Methods: The research is based on a quantitative method that involves the analysis of a sample of 150 TV programmes that made it to the top five most-discussed TV programmes of the day in Twitter (during a month). Together, these programmes attracted a total of 1,838,056 Twitter users. The quantitative comparative analysis and the Pearson’s correlation coefficient were used to test three research hypotheses. Results and conclusions: Sports TV programmes are discussed by 34.8% of the sample of Twitter users: the sports TV programmes that are the most popular on Twitter are not the most watched on traditional TV; the percentage of interaction on Twitter around sports TV programmes is still very low in quantitative terms in comparison to these programmes’ TV viewers.