Business tourist segment: empirical analysis in Spain about the influence of social media and smartphone in reservations for hotels
Autor/es
Fondevila-Gascón, Joan-Francesc; Berbel, Gaspar; Muñoz González, Mónica; Mir-Bernal, Pedro; Puiggrós Román, E.; [et al.]Fecha
2016Tipo de documento
articleÁrea/s de conocimiento
Ciencias Económicas y EmpresarialesCiencias Sociales, Políticas y del Comportamiento
Materia/s Unesco
53 Ciencias EconómicasResumen
Smartphones and social media influence the
decision to buy tourism goods, especially in the case of
business. Specifically, we show that smartphone bookings
made by business tourists coming to Barcelona are
increasingly popular. Methodologically, we devised a
quantitative questionnaire. Data collection was carried out
for 4 months in 2015 with n=1512. We conducted a sieve
with inclusion and exclusion criteria and which discarded all
participants who did not travel for business. The final sample
was 494 participants. We conclude that social media
(Booking, TripAdvisor, Facebook, Twitter, Instagram and
Foursquare) are used by youngers because people have
known they belong to social network. Users consider the
information provided by the companies in social media
reliable. The most used means for contacting the
accommodation are phone and email. The more useful apps
are the hotels apps.