Design and implementation of BusinessApp, a MALL application to make successful business presentations

Abstract

Little by little, Mobile Assisted Language Learning (or, simply, MALL)

is taking force in the field of education, as it supports language blended

learning and language learning ubiquity. The study presented here belongs

in the Social Ontology-based Cognitively Augmented Language Learning

Mobile Environment (SO-CALL-ME) research project, whose final aim is to

design and create English as a Foreign Language (EFL) mobile applications

(henceforth, apps) that apply a solid pedagogy to teaching technical and

language skills. Thus, these apps provide a very flexible form of learning that is

also practical, interactive, adaptive, dynamic and deeply rooted in daily sociocultural

situations and contexts. In particular, our study has aimed at designing

and implementing an app to help its users create and perform successful business

presentations. Thus, the potential users of our app are both professionals and

students in general, since business presentations are a compulsory and essential

activity in most professional environments nowadays. Using our app will allow

them to learn these skills ubiquitously and autonomously, since it contains selfevaluating

(automatically corrected) exercises.