TY  - JOUR 
AU  - Yustres Duro, Pilar
PY  - 2025
SN  - 2341-2690
UR  - http://hdl.handle.net/20.500.12020/1799
AB  - E-commerce has transformed the fashion sector, driving companies to innovate and incorporate artificial intelligence (AI) elements into their communication strategies, this is reflected in consumers' purchase intention and loyalty. This advancement...
LA  - en
TI  - Artificial Intelligence for effective communication: impact on consumer purchase intention and loyalty in fashion
T2  - Inteligencia Artificial para una comunicacion eficaz: efectos en la intencion de compra y lealtad del consumidor de moda
DO  - https://doi.org/10.24137/raeic.12.24.9
M2  - 1
KW  - e-commerce
KW  - Artificial Intelligence
KW  - Communication
KW  - Consumer Purchase Intention
KW  - Consumer Loyalty
KW  - Fashion
KW  - Retail
VL  - 12
ER  -