TY  - CPAPER 
AU  - Yustres Duro, Pilar
AU  - Melendo, L.
PY  - 2024
SN  - 978-2-490372-18-8
UR  - http://hdl.handle.net/20.500.12020/1408
AB  - This study focuses on the degree of influence that the geographic nature of the advertiser may have on the origin, format and typology of its online advertising. Focusing on one location, the headquarters of the Camilo Jose Cela University in Madrid,...
LA  - es
TI  - Treatment of digital advertising in the online press in the Community of Madrid according to geographical character [Tratamiento dela publicidad digital en prensa online en la Comunidad de Madrid segun el caracter geografico]
KW  - Digital Advertising
KW  - Local Press
KW  - Digital Media
KW  - Digital Press
KW  - Advertising
ER  -