TY  - JOUR 
AU  - Gallardo-Camacho, Jorge
AU  - Lavín de las Heras, Eva
AU  - Fernández-García, Paula
PY  - 2016
SN  - 1138-5820
UR  - http://hdl.handle.net/20.500.12020/674
AB  - This study presents an analysis of the relationship between viewers of sports TV programmes and Twitter users in Spain. Methods: The research is based on a quantitative method that involves the analysis of a sample of 150 TV programmes that made it to...
LA  - en
PB  - Universidad de La Laguna
TI  - Sports television programmes and their relationship with the social audience on Twitter in Spain
DO  - 10.4185/RLCS-2016-1095en
T2  - Revista Latina de Comunicación Social
M2  - 272
KW  - Twitter
KW  - Television
KW  - Social audience
KW  - Share
KW  - Sports programmes
KW  - Interactivity
ER  -